Mastering SEO and Google Analytics 4 with Mark Harbeke
In this episode of Financial Life, Matt Dillingham chats with Mark Harbeke about the evolving world of SEO and digital marketing. They dive into the importance of Google Analytics 4 for boosting website performance and conversions. The discussion covers the evolution of Google Analytics, current SEO trends, and Google's algorithm changes, supported by a case study. Mark shares strategies for using SEO and blogging to increase website traffic and networking. They also discuss nuances like favicons, pronouns, and SEO's impact on YouTube and business visibility. Mark offers insights and free resources from Harbeke Marketing.
Key Points
- Understanding and utilizing Google Analytics 4 (GA4) can significantly enhance a business's website performance by tracking detailed user interactions and conversion events.
- Maintaining solid SEO practices, including the use of first-person pronouns and ensuring business contact information is visible, can help businesses stay resilient against search engine algorithm updates.
- Blogging remains a powerful tool for driving traffic, networking, and establishing authority, despite changes in SEO trends and the rise of AI-driven search engines.
Chapters
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| 0:46 | |
| 1:00 | |
| 3:40 | |
| 9:17 | |
| 14:07 | |
| 18:35 | |
| 22:42 | |
| 28:12 | |
| 34:01 | |
| 35:51 |
Transcript
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